Marketing - Website Translation

By Stacey Brown-Sommers

Driver

Approver

Contributor

Informed

Driver

Approver

Contributor

Informed

Stacey

Stacey

Stacey, Agnes, Graciela

 

Campaign name

Website Translation

Campaign type

Brand awareness

Launch date

Aug 19, 2021

Status

status:In progress

Campaign Key

Strategy

We think our landing page + google ads will lead to 20 new conversions per month and 2 new clients per month.

Target market

Small to mid size organizations who serve Spanish speaking populations.

Goals

Goals

Metrics

Goals

Metrics

Increase mailing list

Landing page view/engagements 500, conversions 20

Increase projects

2 new projects per month

Budget

Total:

Activity

Budget

Details

Activity

Budget

Details

Google ad

$500

 

 

 

Campaign roadmap

Aug2021SepMarker
Lane+1

Bar+1

Bar+2

Create and post 3-4 landing pages

Identify most effective lp

Campaign deliverables

Deliverable

Owner

Deadline

Status

Notes

Deliverable

Owner

Deadline

Status

Notes

Content + social promotion

 

status:Not started

 

 

 

 

 

 

Email

 

 

 

 

 

 

 

 

 

 

Offline advertising

 

 

 

 

 

 

 

 

 

 

Paid advertising

 

 

 

 

 

 

 

 

 

 

Webinar

 

 

 

 

 

 

 

 

 

 

Media/PR

 

 

 

 

 

 

 

 

 

 

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