Marketing - Website Translation

Driver

Approver

Contributor

Informed

Driver

Approver

Contributor

Informed

Stacey

Stacey

Stacey, Agnes, Graciela

 

Campaign name

Website Translation

Campaign type

Brand awareness

Launch date

Aug 19, 2021

Status

In progress

Campaign Key

Strategy

We think our landing page + google ads will lead to 20 new conversions per month and 2 new clients per month.

Target market

Small to mid size organizations who serve Spanish speaking populations.

Goals

Goals

Metrics

Goals

Metrics

Increase mailing list

Landing page view/engagements 500, conversions 20

Increase projects

2 new projects per month

Budget

Total:

Activity

Budget

Details

Activity

Budget

Details

Google ad

$500

 

 

 

Campaign roadmap

Aug2021SepMarker
Lane+1

Bar+1

Bar+2

Create and post 3-4 landing pages

Identify most effective lp

Campaign deliverables

Deliverable

Owner

Deadline

Status

Notes

Deliverable

Owner

Deadline

Status

Notes

Content + social promotion

 

Not started

 

 

 

 

 

 

Email

 

 

 

 

 

 

 

 

 

 

Offline advertising

 

 

 

 

 

 

 

 

 

 

Paid advertising

 

 

 

 

 

 

 

 

 

 

Webinar

 

 

 

 

 

 

 

 

 

 

Media/PR